Cloudinary

What is it?

Cloudinary is a Software-as-a-Service (SaaS) platform for managing images and videos in web and mobile applications. It provides APIs for uploading, storing, transforming, and delivering media assets efficiently.

What does it do?

Cloudinary performs on-the-fly media optimization, resizing, format conversion, compression, and responsive delivery. It supports advanced transformations for both images and videos while reducing bandwidth and load times.

Where is it used?

Cloudinary is widely used in SaaS platforms, e-commerce sites, content-heavy websites, mobile apps, and media-rich applications where performance, SEO, and user experience are critical.

When & why it emerged

Cloudinary was founded in 2012 to address the growing complexity of managing and optimizing media assets on the web. It emerged as a solution to automate media workflows and improve frontend performance at scale.

Why we use it at Internative

We use Cloudinary for projects that require reliable, scalable media optimization and delivery. Its powerful transformation APIs allow us to improve frontend performance and visual consistency without custom infrastructure.